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1.
Services marketing: a strategic approach / Karen P. Goncalves. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey : Prentice-Hall, 1998
Availability: Items available for loan: Indore (1)Call number: 658.802 S3G6.

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2.
AMA handbook of marketing for the services industries / Ed. Carole A. Congram. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : AMACOM, 1991
Availability: Items available for loan: Indore (1)Call number: 658.8 A6C6.

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3.
Bangalore tiger : how Indian tech upstart wipro is rewriting the rules of global competition / Steve Hamm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, 2007
Availability: Items available for loan: Indore (2)Call number: 338.7610040954 H2B2, ...

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4.
Pricing with confidence: 10 ways to stop leaving money on the table / Reed K. Holden and Mark R. Burton by
Material type: Text Text; Format: print
Publication details: New Jersey: Wiley, 2008
Availability: Items available for loan: Indore (1)Call number: 658.816 H6P7.

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5.
Bangalore tiger: how Indian tech upstart Wipro is rewriting the rules of global competition by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2007
Availability: Items available for loan: Nagpur (1)Call number: 338.7 H2B2.

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6.
A Bank for the Buck : the new bank movement & the untold story of the making of India's most valued bank by
Edition: 1st Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Jaico Pub. 2013
Online resources:
Availability: Items available for loan: Udaipur (1)Call number: 332.10954.

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7.
Restoring financial Stability : how to repair a failed system by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2009
Online resources:
Availability: Items available for loan: Udaipur (1)Call number: 339.5.

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8.
Financial Institutions, Instruments and Markets by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata Mcgraw Hill 2007
Online resources:
Availability: Items available for loan: Udaipur (1)Call number: 332.10954.

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9.
Economics of mobile telecommunications by Series:
Edition:
Material type: Text Text
Publication details: Cambridge Cambridge University Press 2005
Availability: Items available for loan: Kozhikode (1)Call number: 681.324(100) GRU.

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10.
Marketing financial Services Meidan, Arthur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills Macmillan Business 1996
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 M3M2.

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11.
The Origins of the international competitiveness of firms: the impact of location and ownership in professional service Industries Nachum, Lilach by Series: New Horizons in International Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing 1999
Availability: Items available for loan: Ahmedabad (1)Call number: 338.4 N2O7.

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12.
The marketing of services Cowell, Donald W. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Buterworth Heinemann 1993
Availability: Items available for loan: Ahmedabad (1)Call number: 338.4 C6M2.

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13.
Bangalore tiger: how Indian tech upstart Wipro is rewriting the rules of global competition Hamm, Steve by
Edition: 3rd ed.
Publication details: New Delhi Tata McGraw-Hill Publishing Co. 2007
Availability: Items available for loan: Ahmedabad (1)Call number: 338.7 H2B2 .

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14.
Bangalore tiger how Indian tech upstart Wipro is rewriting the rules of global competition by
Publication details: New Delhi Tata McGraw-Hill 2007
Availability: Items available for loan: Lucknow (3).

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15.
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Uncommon service How to win by putting customers at the core of your business by
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: Kashipur (1).

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16.
Servises marketing Integrating customer focus across the firm by
Edition: 6th
Publication details: New Delhi McGraw Hill 2013
Availability: Items available for loan: Kashipur (1).

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17.
Services marketing people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed.
Material type: Article Article
Publication details: Noida Pearson 2011
Availability: Items available for loan: Kashipur (2).

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18.
Services marketing people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed.
Material type: Article Article
Publication details: Noida Pearson 2011
Availability: Items available for loan: Kashipur (2). Raipur (3)Call number: 658.8 LOV-12, ...

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19.
Services marketing people, technology, strategy by
Edition: 8th ed.
Material type: Article Article
Publication details: Noida Pearson 2016
Availability: Items available for loan: Jammu (1)Call number: 658.8 WIR. Kashipur (2). Kozhikode (3)Call number: 658.8 WIR/S.8, ... Raipur (1)Call number: 658.8 WIR-18.

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20.
1001 ways to market your services : even if you hate to sell. / by Rick Craindall. by
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago : Contemporary, 1998
Availability: Items available for loan: Bangalore (1)Call number: 658.8 CRA.

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