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1.
Brand positioning: strategies for compertitive advantage / Subroto Sengupta. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 1990
Availability: Items available for loan: Indore (1)Call number: 658.827 B7S3.

2.
Before the brand: creating the unique DNA of an enduring brand identity / Alycia Perry by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, 2003
Availability: Items available for loan: Indore (1)Call number: 658.827 B3P3.

3.
Amul's India : based on 50 years of Amul advertising by daCunha Communications by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Harper Collins; Harper Collins 2012
Online resources:
Availability: Items available for loan: Udaipur (1)Call number: 658.827.

4.
Amul's India :Based on 50 years of amul advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Collins business c2012
Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 HAR/A .

5.
Introducing Web TV Jill, T by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington, D C Microsoft Press 1998
Availability: Items available for loan: Ahmedabad (1)Call number: 004.67 J4I6.

6.
Defending the brand: Aggressive strategies for protecting your brand in the online arena / by Brian H Murray. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Amacom, 2004
Availability: Items available for loan: Bangalore (1)Call number: 658.827 MUR.

7.
Intellectual property: Patents, copyright, trade marks and allied rights / by W R Cornish. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Universal Books Traders, 1993
Availability: Items available for loan: Bangalore (1)Call number: 346.048 COR.

8.
Lovemarks effect : winning in the consumer revolution. / by Kevin Roberts. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Power House, 2006
Availability: Items available for loan: Bangalore (1)Call number: 658.8342 ROB.

9.
Amul's India : based on 50 years of Amul advertising / daCunha Communications by
Material type: Text Text; Format: print
Publication details: Noida : HarperCollins Publishers, 2015
Availability: Items available for loan: Bangalore (1)Call number: 658.827 P15. Jammu (1)Call number: 658.827 AMU.

10.
Defending the brand : aggressive strategies for protecting your brand in the online arena by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, 2003
Availability: Items available for loan: Calcutta (1)Call number: 658.827 MUR.

11.
Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives / Tim W. Dornis. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, United Kingdom : Cambridge University Press, 2017
Availability: Items available for loan: Calcutta (1)Call number: 346.0488 DOR.

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