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Advertising and the mind of the consumer /

Sutherland, Max

Advertising and the mind of the consumer / Max Sutherland and Alice K. Sylvester - London: Kogan Page, 2000. - xv,326 p.

ISBN: 0749429771 Rs.895.00

Subjects--Topical Terms:
Advertising--Psychological aspects
Consumer behavior
Consumers--Attitudes
Consumers--Psychology
Advertising

Dewey Class. No.: 659.1 / A2S8

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