Advertising and the mind of the consumer / (Record no. 185932)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01047nam a22002891a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000006887 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201201010517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050605 || |001 0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749429771 |
| Terms of availability | Rs.895.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 6882 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201608101113 |
| Level of effort used to assign nonsubject heading access points | trainee |
| Level of effort used to assign subject headings | 201608021349 |
| Level of effort used to assign classification | trainee |
| Level of effort used to assign subject headings | 200506151206 |
| Level of effort used to assign classification | VLOAD |
| -- | 200506151206 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | A2S8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max |
| 9 (RLIN) | 908359 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer / |
| Statement of responsibility, etc. | Max Sutherland and Alice K. Sylvester |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,326 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising--Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers--Attitudes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers--Psychology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvester, Alice K. |
| 9 (RLIN) | 908365 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 100 |
| 6 | 7200 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indore | Indore | 01/12/2020 | 659.1 A2S8 | IIMI-7200 | 01/12/2020 | 01/12/2020 | Book |