The handbook of customer satisfaction and loyalty measurement /
Hill, Nigel
The handbook of customer satisfaction and loyalty measurement / Customer satisfaction and loyalty measurement Nigel Hill and Jim Alexander - 3rd ed. - Aldershot, Hampshire, England : Burlington, VT : Gower ; Ashgate, c2006 - xiv, 273 p.
Includes bibliographical references (p. [261]-263) and index
0566087448 RS. 6862.50
Consumer satisfaction--Evaluation--Handbooks, manuals, etc.
Marketing research--Handbooks, manuals, etc.
658.8343 / H4H2
The handbook of customer satisfaction and loyalty measurement / Customer satisfaction and loyalty measurement Nigel Hill and Jim Alexander - 3rd ed. - Aldershot, Hampshire, England : Burlington, VT : Gower ; Ashgate, c2006 - xiv, 273 p.
Includes bibliographical references (p. [261]-263) and index
0566087448 RS. 6862.50
Consumer satisfaction--Evaluation--Handbooks, manuals, etc.
Marketing research--Handbooks, manuals, etc.
658.8343 / H4H2