Neuromarketing : is there a 'Buy Button' in the brain?
Renvoise, Patrick
Neuromarketing : is there a 'Buy Button' in the brain? how selling to the old brain will bring you instant success / Patrick Renvoise and Christophe Morin - Nashville, Tenn. : T. Nelson, c2007 - xii, 243 p.
Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005 An earlier English ed. also published with title: Selling to the old brain. 202-2003
Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.
9780785226802 USD 29.95 (Rs.1254.90)
Neuromarketing
Marketing--Psychological aspects
Consumers' preferences
Neuropsychology
658.80019 / R3N3
Neuromarketing : is there a 'Buy Button' in the brain? how selling to the old brain will bring you instant success / Patrick Renvoise and Christophe Morin - Nashville, Tenn. : T. Nelson, c2007 - xii, 243 p.
Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005 An earlier English ed. also published with title: Selling to the old brain. 202-2003
Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.
9780785226802 USD 29.95 (Rs.1254.90)
Neuromarketing
Marketing--Psychological aspects
Consumers' preferences
Neuropsychology
658.80019 / R3N3