MARC details
| 000 -LEADER |
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| fixed length control field |
02175cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000026982 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IIMI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201201021718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080515s2007 tnua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780785226802 |
| Terms of availability |
USD 29.95 (Rs.1254.90) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
14932686 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
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| Level of rules in bibliographic description |
200805171644 |
| Level of effort used to assign nonsubject heading access points |
trainee |
| -- |
200805151114 |
| -- |
vilasn |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
IIMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.80019 |
| Item number |
R3N3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Renvoise, Patrick |
| 9 (RLIN) |
962041 |
| 245 10 - TITLE STATEMENT |
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| Title |
Neuromarketing : is there a 'Buy Button' in the brain? |
| Remainder of title |
how selling to the old brain will bring you instant success / |
| Statement of responsibility, etc. |
Patrick Renvoise and Christophe Morin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Nashville, Tenn. : |
| Name of publisher, distributor, etc. |
T. Nelson, |
| Date of publication, distribution, etc. |
c2007 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 243 p. |
| 500 ## - GENERAL NOTE |
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| General note |
Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
An earlier English ed. also published with title: Selling to the old brain. 202-2003 |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Neuromarketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers' preferences |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Neuropsychology |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morin, Christophe |
| 9 (RLIN) |
962046 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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VIRTUAITEM |
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10000 |
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1 |
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10000 |
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100 |
| 6 |
20447 |
