Humanizing big data:
Strong, Colin
Humanizing big data: marketing at the meeting of data social science and consumer insight / Colin Strong - New Delhi: Kogan Page, 2015. - x, 212 p.
9780749472115 P.29.99 (Rs.2897.03)
Marketing--Data processing
Marketing research
Big data
Customer relations--Management
Internet advertising
Marketing--Management--Data processing
Relationship marketing
Consumer behavior--Forecasting
658.8340285 / S8H8
Humanizing big data: marketing at the meeting of data social science and consumer insight / Colin Strong - New Delhi: Kogan Page, 2015. - x, 212 p.
9780749472115 P.29.99 (Rs.2897.03)
Marketing--Data processing
Marketing research
Big data
Customer relations--Management
Internet advertising
Marketing--Management--Data processing
Relationship marketing
Consumer behavior--Forecasting
658.8340285 / S8H8