Humanizing big data: (Record no. 206814)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01163nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000071242 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201201030506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181224 u000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749472115 |
| Terms of availability | P.29.99 (Rs.2897.03) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201812271623 |
| Level of effort used to assign nonsubject heading access points | trainee |
| -- | 201812241700 |
| -- | Gopal |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8340285 |
| Item number | S8H8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strong, Colin |
| 9 (RLIN) | 159215 |
| 245 10 - TITLE STATEMENT | |
| Title | Humanizing big data: |
| Remainder of title | marketing at the meeting of data social science and consumer insight / |
| Statement of responsibility, etc. | Colin Strong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 212 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Data processing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Big data |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations--Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Management--Data processing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior--Forecasting |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 1 |
| -- | 10000 |
| -- | 100 |
| 6 | 31174 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indore | Indore | 01/12/2020 | 658.8340285 S8H8 | IIMI-31174 | 01/12/2020 | 01/12/2020 | Book |