Odyssey :
Sculley, John
Odyssey : Pepsi to Apple - a journey of adventure, ideas and the future / by John Sculley , John A. Byrne - Canada: Stoddart Publishing Co. Ltd., 1989. - xiv, 450p. illus.
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.
9780773752054
Computer industry
Businessman--United States
658.8 / SCU
Odyssey : Pepsi to Apple - a journey of adventure, ideas and the future / by John Sculley , John A. Byrne - Canada: Stoddart Publishing Co. Ltd., 1989. - xiv, 450p. illus.
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.
9780773752054
Computer industry
Businessman--United States
658.8 / SCU