Odyssey : Pepsi to Apple - a journey of adventure, ideas and the future / by John Sculley , John A. Byrne

By:

Sculley, John

Contributor(s):

Byrne John A

Material type: Text

TextPublication details: Canada: Stoddart Publishing Co. Ltd., 1989.Description: xiv, 450p. illusISBN:

9780773752054

Subject(s):

DDC classification:

658.8 SCU

Summary: In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Visakhapatnam	658.8 SCU (Browse shelf(Opens below))	Available		IIMV-C00140

Total holds: 0

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.

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