Adoption of new food products: an investigation into the existence and the characteristics of food innovators

Kleyngeld, H. P.

Adoption of new food products: an investigation into the existence and the characteristics of food innovators Kleyngeld, H. P. - Tilburg Tilburg University Press 1974 - vii, 133 p. - Tilburg studies on economics, Vol. 12 .

9023729250


Consumers
Marketing
New products
Food industry and trade

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