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Marketing research: principles and applications

Crask, Melvin

Marketing research: principles and applications Crask, Melvin - Englewood Cliffs, N.J. Prentice-Hall 1995 - xv, 642 p.

ISBN: 0205158692 9780205158690

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83

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