Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands
Schmitt, Bernd H.
Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands Schmitt, Bernd H. - New York The Free Press 1999 - xix, 280 p.
0684854236 9780684854236
Brand name products - Marketing
Corporate image
659.111 / S2E9
Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands Schmitt, Bernd H. - New York The Free Press 1999 - xix, 280 p.
0684854236 9780684854236
Brand name products - Marketing
Corporate image
659.111 / S2E9