Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands (Record no. 280691)

MARC details
000 -LEADER
fixed length control field 00596nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684854236
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780684854236
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Item number S2E9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schmitt, Bernd H.
9 (RLIN) 179254
245 ## - TITLE STATEMENT
Title Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands
Statement of responsibility, etc. Schmitt, Bernd H.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. The Free Press
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent xix, 280 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 26.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products - Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Public note
    Dewey Decimal Classification     Ahmedabad Ahmedabad   21/10/1999 Books India 3 5 659.111 S2E9 144532 12/10/2019 24/07/2019 09/04/2020 Book PM (03/10/2016)

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