Strategic brand management /
Elliott, Richard H.
Strategic brand management / Richard Elliott, Larry Percy. - Oxford ; New York : Oxford University Press, 2007. - xiv, 265 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0199260001 9780199260003
2006033911
GBA671687 bnb
013536594 Uk
Product management.
Strategic planning.
HF5415.15 / .E43 2007
658.8/27
Strategic brand management / Richard Elliott, Larry Percy. - Oxford ; New York : Oxford University Press, 2007. - xiv, 265 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0199260001 9780199260003
2006033911
GBA671687 bnb
013536594 Uk
Product management.
Strategic planning.
HF5415.15 / .E43 2007
658.8/27