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Strategic brand management / Richard Elliott, Larry Percy.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2007.Description: xiv, 265 p. : ill. ; 25 cmISBN:
  • 0199260001
  • 9780199260003
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.15 .E43 2007
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 658.827 E5S8 (Browse shelf(Opens below)) Available IIMI-21243
Book Book Shillong Available IIMSH-0011632
Book Book Shillong Available IIMSH-0011633
Total holds: 0

Includes bibliographical references and index.

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