An introduction to revenue management for the hospitality industry: principles and practices for the real world
Tranter, Kimberly A.
An introduction to revenue management for the hospitality industry: principles and practices for the real world Tranter, Kimberly A. - Upper Saddle River Pearson Prentice Hall 2009 - xvi, 335 p.,
Includes bibliographical references and index.
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. (Source: www.alibris.com)
9780131885899
Hospitality industry - Management
Revenue management
647.94068
An introduction to revenue management for the hospitality industry: principles and practices for the real world Tranter, Kimberly A. - Upper Saddle River Pearson Prentice Hall 2009 - xvi, 335 p.,
Includes bibliographical references and index.
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. (Source: www.alibris.com)
9780131885899
Hospitality industry - Management
Revenue management
647.94068