An introduction to revenue management for the hospitality industry: principles and practices for the real world Tranter, Kimberly A.
Publication details: Upper Saddle River Pearson Prentice Hall 2009Description: xvi, 335 pISBN:- 9780131885899
- 647.94068
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 647.94068 T7I6 (Browse shelf(Opens below)) | Available | 167759 | |||
Book | Shillong | Available | IIMSH-0009361 |
Includes bibliographical references and index.
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. (Source: www.alibris.com)
There are no comments on this title.