Priceless :
LaSalle, Diana,
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. - Boston, Mass. : Harvard Business School Press, c2003. - xvii, 182 p. ; 25 cm.
Includes bibliographical references (p. 163-172) and index.
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
157851746X (alk. paper)
2002007421
Product management.
Industrial design.
Consumer behavior.
HF5415.15 / .L37 2003
658.5/752
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. - Boston, Mass. : Harvard Business School Press, c2003. - xvii, 182 p. ; 25 cm.
Includes bibliographical references (p. 163-172) and index.
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
157851746X (alk. paper)
2002007421
Product management.
Industrial design.
Consumer behavior.
HF5415.15 / .L37 2003
658.5/752