Amazon cover image
Image from Amazon.com

Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2003.Description: xvii, 182 p. ; 25 cmISBN:
  • 157851746X (alk. paper)
Subject(s): DDC classification:
  • 658.5/752 21
LOC classification:
  • HF5415.15 .L37 2003
Contents:
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 658.57 (Browse shelf(Opens below)) Available 154029
Total holds: 0

Includes bibliographical references (p. 163-172) and index.

My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.

There are no comments on this title.

to post a comment.

Powered by Koha