Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2003.Description: xvii, 182 p. ; 25 cmISBN:- 157851746X (alk. paper)
- 658.5/752 21
- HF5415.15 .L37 2003
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 658.57 (Browse shelf(Opens below)) | Available | 154029 |
Includes bibliographical references (p. 163-172) and index.
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
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