The oxford handbook of pricing management
The oxford handbook of pricing management
- Uk Oxford University Press 2014
- xxiv, 952 p.
- Oxford Handbooks in Finance .
.A single and comprehensive source for research and practice. An indispensable reference for managers and researchers
.Contributions from internationally recognized and well-respected experts
.Accessible chapters that progress from introductory to advanced levels
.Cross-disciplinary with chapters written by experts from different fields including marketing, operations management, and economics
.Useful for managers, provides an overview of the main topics in both theory and practice of pricing management, key pricing concepts, management practices, training new employees, cross learning from different pricing practices in different industries, and benchmarking
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Readership: Pricing managers, analysts, researchers, and academics. (http://ukcatalogue.oup.com/product/9780199543175.do)
9780198714811
Pricing
Pricing - Management
658.816 / O9
.A single and comprehensive source for research and practice. An indispensable reference for managers and researchers
.Contributions from internationally recognized and well-respected experts
.Accessible chapters that progress from introductory to advanced levels
.Cross-disciplinary with chapters written by experts from different fields including marketing, operations management, and economics
.Useful for managers, provides an overview of the main topics in both theory and practice of pricing management, key pricing concepts, management practices, training new employees, cross learning from different pricing practices in different industries, and benchmarking
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Readership: Pricing managers, analysts, researchers, and academics. (http://ukcatalogue.oup.com/product/9780199543175.do)
9780198714811
Pricing
Pricing - Management
658.816 / O9