MARC details
| 000 -LEADER |
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| fixed length control field |
02551cam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120905s2014 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780198714811 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.816 |
| Item number |
O9 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The oxford handbook of pricing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Uk |
| Name of publisher, distributor, etc. |
Oxford University Press |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 952 p. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Oxford Handbooks in Finance |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
.A single and comprehensive source for research and practice. An indispensable reference for managers and researchers<br/> .Contributions from internationally recognized and well-respected experts<br/> .Accessible chapters that progress from introductory to advanced levels<br/> .Cross-disciplinary with chapters written by experts from different fields including marketing, operations management, and economics<br/> .Useful for managers, provides an overview of the main topics in both theory and practice of pricing management, key pricing concepts, management practices, training new employees, cross learning from different pricing practices in different industries, and benchmarking<br/> The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.<br/>Readership: Pricing managers, analysts, researchers, and academics. (http://ukcatalogue.oup.com/product/9780199543175.do) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pricing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pricing - Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ozer, Ozalp |
| 9 (RLIN) |
292061 |
| Relator term |
Editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Phillips, Robert |
| 9 (RLIN) |
292062 |
| Relator term |
Editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
