Commodity advertising :
Forker, Olan D.
Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward. - New York : Lexington Books, c1993. - x, 294 p. : ill. ; 24 cm.
Includes bibliographical references (p. 275-285) and index.
002910405X
92038941
Advertising--Food--United States.
Generic products--United States.
Advertising--Brand name products--United States.
Advertising--Food--Case studies.--United States
HF6161.F616 / F67 1993
659.1/13
Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward. - New York : Lexington Books, c1993. - x, 294 p. : ill. ; 24 cm.
Includes bibliographical references (p. 275-285) and index.
002910405X
92038941
Advertising--Food--United States.
Generic products--United States.
Advertising--Brand name products--United States.
Advertising--Food--Case studies.--United States
HF6161.F616 / F67 1993
659.1/13