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Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward.

By: Contributor(s): Material type: TextTextPublication details: New York : Lexington Books, c1993.Description: x, 294 p. : ill. ; 24 cmISBN:
  • 002910405X
Subject(s): DDC classification:
  • 659.1/13 20
LOC classification:
  • HF6161.F616 F67 1993
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 659.113 F6C6 (Browse shelf(Opens below)) Available 129126
Total holds: 0

Includes bibliographical references (p. 275-285) and index.

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