Spin Selling
Rackham, Neil
Spin Selling Rackham, Neil - New York McGraw Hill 1988 - xi, 197 p.
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
Individual diagnostic exercises
Illustrative case studies from leading companies
Practical planning suggestions
Provocative questionnaires
Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
http://www.mheducation.co.in/9780070594166-india-the-spin-selling-fieldbook-practical-tools-methods-exercises-and-resources
9780070511132
Selling
Selling - Handbooks, manuals, etc.
Selling - Methodology
658.85 / R2S7
Spin Selling Rackham, Neil - New York McGraw Hill 1988 - xi, 197 p.
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
Individual diagnostic exercises
Illustrative case studies from leading companies
Practical planning suggestions
Provocative questionnaires
Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
http://www.mheducation.co.in/9780070594166-india-the-spin-selling-fieldbook-practical-tools-methods-exercises-and-resources
9780070511132
Selling
Selling - Handbooks, manuals, etc.
Selling - Methodology
658.85 / R2S7