The experience economy: competing for customer, time, attention and money
Pine, B. Joseph
The experience economy: competing for customer, time, attention and money - Boston Harvard Business Review Press 2019 - 329 p. Includes index
Preview
Welcome to the experience economy
Setting the stage
The show must go on
Get your act together
Experiencing less sacrifice
Intermission: a refreshing experience
Work is theatre
Performing to form
Now act your part
The customer is the product
Finding your role in the world
Encore: exit, stage right.
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, "The Experience Economy" has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, "The Experience Economy" helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
https://www.hbsp.harvard.edu/product/10288-PDF-ENG?itemFindingMethod=Catalog
9781633697973
Customer loyalty
Marketing
Customer relations
Market analysis
Marketing management
Marketing planning
Marketing strategy
Product development
Customization
Customer experiences
Pricing
Customer service
658.56 / P4E9
The experience economy: competing for customer, time, attention and money - Boston Harvard Business Review Press 2019 - 329 p. Includes index
Preview
Welcome to the experience economy
Setting the stage
The show must go on
Get your act together
Experiencing less sacrifice
Intermission: a refreshing experience
Work is theatre
Performing to form
Now act your part
The customer is the product
Finding your role in the world
Encore: exit, stage right.
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, "The Experience Economy" has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, "The Experience Economy" helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
https://www.hbsp.harvard.edu/product/10288-PDF-ENG?itemFindingMethod=Catalog
9781633697973
Customer loyalty
Marketing
Customer relations
Market analysis
Marketing management
Marketing planning
Marketing strategy
Product development
Customization
Customer experiences
Pricing
Customer service
658.56 / P4E9