The experience economy: competing for customer, time, attention and money

By:

Pine, B. Joseph

Contributor(s):

Gilmore, James H [Author]

Material type: Text

TextPublication details: Harvard Business Review Press 2019 BostonDescription: 329 p. Includes indexISBN:

9781633697973

Subject(s):

DDC classification:

658.56 P4E9

Summary: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, "The Experience Economy" has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, "The Experience Economy" helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy. https://www.hbsp.harvard.edu/product/10288-PDF-ENG?itemFindingMethod=Catalog

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	658.56 P4E9 (Browse shelf(Opens below))	Not For Loan		201801
Book	Jammu		658.5 PIN (Browse shelf(Opens below))	Available		IIMLJ-4442

Total holds: 0

Preview
Welcome to the experience economy
Setting the stage
The show must go on
Get your act together
Experiencing less sacrifice
Intermission: a refreshing experience
Work is theatre
Performing to form
Now act your part
The customer is the product
Finding your role in the world
Encore: exit, stage right.

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, "The Experience Economy" has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, "The Experience Economy" helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

https://www.hbsp.harvard.edu/product/10288-PDF-ENG?itemFindingMethod=Catalog

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