Basic strategy in context :
Thomson, James Neil, 1947-
Basic strategy in context : European cases and texts / Neil Thomson, Charles Baden-Fuller. - Oxford : Wiley-Blackwell, 2010. - viii, 413 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction : what is strategy? -- What is strategy? -- Analysing the internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : differentiation or low cost -- Change -- Mergers & acquisitions -- Control -- Knowledge and the learning organisation -- Innovation & corporate entrepreneurship -- Culture -- Leadership.
9781405161084 (cloth) 1405161086 (cloth)
2010007991
Strategic planning--Europe--Case studies.
HD30.28 / .T46 2010
658.4/012
Basic strategy in context : European cases and texts / Neil Thomson, Charles Baden-Fuller. - Oxford : Wiley-Blackwell, 2010. - viii, 413 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction : what is strategy? -- What is strategy? -- Analysing the internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : differentiation or low cost -- Change -- Mergers & acquisitions -- Control -- Knowledge and the learning organisation -- Innovation & corporate entrepreneurship -- Culture -- Leadership.
9781405161084 (cloth) 1405161086 (cloth)
2010007991
Strategic planning--Europe--Case studies.
HD30.28 / .T46 2010
658.4/012