Basic strategy in context : European cases and texts / Neil Thomson, Charles Baden-Fuller.
Material type: TextPublication details: Oxford : Wiley-Blackwell, 2010.Description: viii, 413 p. : ill. ; 25 cmISBN:- 9781405161084 (cloth)
- 1405161086 (cloth)
- 658.4/012 22
- HD30.28 .T46 2010
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Rohtak | 658.4012 THO (Browse shelf(Opens below)) | Available | IIMR-3271 |
Includes bibliographical references and index.
Introduction : what is strategy? -- What is strategy? -- Analysing the internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : differentiation or low cost -- Change -- Mergers & acquisitions -- Control -- Knowledge and the learning organisation -- Innovation & corporate entrepreneurship -- Culture -- Leadership.
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