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How to develop successful new products /

Patrick, Jerry.

How to develop successful new products / Jerry Patrick. - Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, c1997. - viii, 214 p. : ill. ; 24 cm.

Includes bibliographical references (p. 197-200) and index.

ISBN: 0844236624

LCCN: 96039370

Subjects--Topical Terms:
New products--Marketing.
Product management.

LC Class. No.: HF5415.153 / .P34 1997

Dewey Class. No.: 658.5/75

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