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How to develop successful new products / Jerry Patrick.

By: Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, c1997.Description: viii, 214 p. : ill. ; 24 cmISBN:
  • 0844236624
Subject(s): DDC classification:
  • 658.5/75 21
LOC classification:
  • HF5415.153 .P34 1997
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Lucknow 658.575 PAT (Browse shelf(Opens below)) Available IIML-25869
Total holds: 0

Includes bibliographical references (p. 197-200) and index.

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