Design management :
Lalaounis, Sotiris T., 1980-
Design management : organisation and marketing perspectives / Sotiris T. Lalaounis. - London : Routledge, Taylor & Francis Group, 2018. - xix, 254p. ; 26cm.
Includes bibliographical references and index.
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.
9781138648067 (hardback : alk. paper) 9781138648074 (pbk. : alk. paper)
2017-018433
Industrial design--Management.
Marketing.
Organization.
TS171.4 / .L34 2018
745.20688 / LAL
Design management : organisation and marketing perspectives / Sotiris T. Lalaounis. - London : Routledge, Taylor & Francis Group, 2018. - xix, 254p. ; 26cm.
Includes bibliographical references and index.
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.
9781138648067 (hardback : alk. paper) 9781138648074 (pbk. : alk. paper)
2017-018433
Industrial design--Management.
Marketing.
Organization.
TS171.4 / .L34 2018
745.20688 / LAL