Design management : organisation and marketing perspectives / Sotiris T. Lalaounis.

By:

Lalaounis, Sotiris T, 1980-

Material type: Text

TextPublication details: London : Routledge, Taylor & Francis Group, 2018.Description: xix, 254p. ; 26cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138648067 (hardback : alk. paper)
9781138648074 (pbk. : alk. paper)

Subject(s):

Additional physical formats: Online version:: Design managementDDC classification:

745.20688 LAL 22

LOC classification:

TS171.4 .L34 2018

Summary: Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Nagpur General Stacks	Non-fiction	658.5752 L2D3 (Browse shelf(Opens below))	Available		IIMN-002210

Total holds: 0

Includes bibliographical references and index.

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.

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