For god, country and coca-cola:
Pendergrast, Mark.
For god, country and coca-cola: The unauthorized history of the Great American soft drink and the company makes it / by Mark Pendergrast. - New York: Simon & Schuster, 1933. - xvii, 556 p.: ill.; 24 cm.
Foreword / E. J. Kahn, Jr. --
Prologue: A Parable (January 1, 1985) --
Pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract --
Pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War --
Pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles --
Pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber --
Pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line. 19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? --
Epilogue: The Nineties Erupt (1990-1992) --
Appendix: The Sacred Formula.
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction
0684193477 0684826798 9780684826790: $ 14.00
Coca-Cola Company.
Soft drink industry--History.--United States
Coca-Cola Company--History.
338.7663620973 / PEN
For god, country and coca-cola: The unauthorized history of the Great American soft drink and the company makes it / by Mark Pendergrast. - New York: Simon & Schuster, 1933. - xvii, 556 p.: ill.; 24 cm.
Foreword / E. J. Kahn, Jr. --
Prologue: A Parable (January 1, 1985) --
Pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract --
Pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War --
Pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles --
Pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber --
Pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line. 19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? --
Epilogue: The Nineties Erupt (1990-1992) --
Appendix: The Sacred Formula.
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction
0684193477 0684826798 9780684826790: $ 14.00
Coca-Cola Company.
Soft drink industry--History.--United States
Coca-Cola Company--History.
338.7663620973 / PEN