MARC details
| 000 -LEADER |
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| fixed length control field |
02739nam a22003011a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000042011 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210301140148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100616s1933 |r| ||110|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0684193477 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0684826798 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780684826790: |
| Terms of availability |
$ 14.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
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| Level of rules in bibliographic description |
201310111753 |
| Level of effort used to assign nonsubject heading access points |
sudhir |
| Level of effort used to assign subject headings |
201106172153 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201006160639 |
| -- |
VLOAD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.7663620973 |
| Item number |
PEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Pendergrast, Mark. |
| 9 (RLIN) |
253153 |
| 245 10 - TITLE STATEMENT |
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| Title |
For god, country and coca-cola: |
| Remainder of title |
The unauthorized history of the Great American soft drink and the company makes it / |
| Statement of responsibility, etc. |
by Mark Pendergrast. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
Simon & Schuster, |
| Date of publication, distribution, etc. |
1933. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvii, 556 p.: |
| Other physical details |
ill.; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Foreword / E. J. Kahn, Jr. --<br/>Prologue: A Parable (January 1, 1985) --<br/>Pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract --<br/>Pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War --<br/>Pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles --<br/>Pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber --<br/>Pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line. 19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? --<br/>Epilogue: The Nineties Erupt (1990-1992) --<br/>Appendix: The Sacred Formula. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Coca-Cola Company. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Soft drink industry |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Coca-Cola Company |
| General subdivision |
History. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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VIRTUAITEM |
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10000 |
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10000 |
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1000 |
| 6 |
52571 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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VIRTUAITEM |
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10000 |
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1 |
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10000 |
| -- |
1000 |
| 6 |
C33056 |
