Marketing strategy 6 vols. /
Marketing strategy 6 vols. /
edited by John W Cadogan.
- Los Angeles: Sage, 2009.
- 6 vols.
- Sage Library in Marketing .
Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought .- Marketing strategy processes and tools .- Marketing-mix strategies - product strategy and promotion strategy .- Marketing-mix strategies - distribution strategy and pricing strategy .- Marketing strategy organization and implementation .- Evoking and emerging issues in marketing strategy.- V. 1. V. 2. V. 3. V. 4. V. 5. V. 6.
9781848601178
Marketing--Management
Marketing, Planning
Strategic planning
658.802 / CAD.1-6 (C)(R)
Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought .- Marketing strategy processes and tools .- Marketing-mix strategies - product strategy and promotion strategy .- Marketing-mix strategies - distribution strategy and pricing strategy .- Marketing strategy organization and implementation .- Evoking and emerging issues in marketing strategy.- V. 1. V. 2. V. 3. V. 4. V. 5. V. 6.
9781848601178
Marketing--Management
Marketing, Planning
Strategic planning
658.802 / CAD.1-6 (C)(R)