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Marketing strategy 6 vols. / edited by John W Cadogan.
Material type:
SetSeries: Sage Library in MarketingPublication details: Los Angeles: Sage, 2009.Description: 6 volsISBN: - 9781848601178
- 658.802 CAD.1-6 (C)(R)
Contents:
V. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought .- V. 2. Marketing strategy processes and tools .- V. 3. Marketing-mix strategies - product strategy and promotion strategy .- V. 4. Marketing-mix strategies - distribution strategy and pricing strategy .- V. 5. Marketing strategy organization and implementation .- V. 6. Evoking and emerging issues in marketing strategy.-
| Item type | Current library | Call number | Vol info | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
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Bangalore | 658.802 CAD.1-6 (C)(R) (Browse shelf(Opens below)) | V.1 | Available | IIMB-75586 | |||
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Book
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Bangalore | 658.802 CAD.1-6 (C)(R) (Browse shelf(Opens below)) | V.2 | Available | IIMB-75587 | |||
|
Book
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Bangalore | 658.802 CAD.1-6 (C)(R) (Browse shelf(Opens below)) | V.3 | Available | IIMB-75588 | |||
|
Book
|
Bangalore | 658.802 CAD.1-6 (C)(R) (Browse shelf(Opens below)) | V.4 | Available | IIMB-75589 | |||
|
Book
|
Bangalore | 658.802 CAD.1-6 (C)(R) (Browse shelf(Opens below)) | V.5 | Available | IIMB-75590 | |||
|
Book
|
Bangalore | 658.802 CAD.1-6 (C)(R) (Browse shelf(Opens below)) | V.6 | Available | IIMB-75591 |
Total holds: 0
V. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought .- V. 2. Marketing strategy processes and tools .- V. 3. Marketing-mix strategies - product strategy and promotion strategy .- V. 4. Marketing-mix strategies - distribution strategy and pricing strategy .- V. 5. Marketing strategy organization and implementation .- V. 6. Evoking and emerging issues in marketing strategy.-
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