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Empirical generalizations about marketing impact:

Empirical generalizations about marketing impact: What we have learned from academic research / edited by Dominique M. Hanssens. - Cambridge : Marketing Science Institute, c2009. - xii, 103 p. - Relevant knowledge series .

Includes bibliographical references.

ISBN: 0982387709 9780982387702 (pbk.) : Rs. 1,659.00

Subjects--Topical Terms:
Marketing research
Marketing

Dewey Class. No.: 658.80072 / HAN

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