Empirical generalizations about marketing impact: (Record no. 782581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01002nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000142026 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210301182356.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110718s2009 xxk b u000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0982387709 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780982387702 (pbk.) : |
| Terms of availability | Rs. 1,659.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201109061435 |
| Level of effort used to assign nonsubject heading access points | gaddi |
| -- | 201107181559 |
| -- | mansur |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80072 |
| Item number | HAN |
| 245 00 - TITLE STATEMENT | |
| Title | Empirical generalizations about marketing impact: |
| Remainder of title | What we have learned from academic research / |
| Statement of responsibility, etc. | edited by Dominique M. Hanssens. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge : |
| Name of publisher, distributor, etc. | Marketing Science Institute, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 103 p. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Relevant knowledge series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hanssens, Dominque M |
| Relator term | Editor |
| 9 (RLIN) | 2412553 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1000 |
| 6 | 76934 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Bangalore | Bangalore | 658.80072 HAN | IIMB-76934 | Book |