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Innovation diffusion and new product growth /

Muller, Eitan.

Innovation diffusion and new product growth / by Eitan Muller, Renana Peres and Vijay Mahajan. - Cambridge, Massachusetts : Marketing Science Institute, c2009. - xvii, 106 pages : ill. ; 23 cm. - Relevant knowledge series. .

Includes bibliographical references (p. 85-100).

ISBN: 9780982387719 (pbk.) : Rs.1970.00 0982387717 (pbk.)

Subjects--Topical Terms:
New products--Marketing--Mathematical models.
New products--Marketing--Social aspects.
Consumers' preferences--Social aspects--Mathematical models.

Dewey Class. No.: 658.8 / MUL

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