Innovation diffusion and new product growth / (Record no. 794333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01266nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000166471 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210301190724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200228s2009 maua b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780982387719 (pbk.) : |
| Terms of availability | Rs.1970.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0982387717 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202002281701 |
| Level of effort used to assign nonsubject heading access points | mansoor |
| -- | 202002051430 |
| -- | niranjan |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MUL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Muller, Eitan. |
| 9 (RLIN) | 2461289 |
| 245 10 - TITLE STATEMENT | |
| Title | Innovation diffusion and new product growth / |
| Statement of responsibility, etc. | by Eitan Muller, Renana Peres and Vijay Mahajan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge, Massachusetts : |
| Name of publisher, distributor, etc. | Marketing Science Institute, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 106 pages : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Relevant knowledge series. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 85-100). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| General subdivision | Marketing |
| -- | Mathematical models. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| General subdivision | Marketing |
| -- | Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences |
| General subdivision | Social aspects |
| -- | Mathematical models. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peres, Renana. |
| Relator term | author. |
| 9 (RLIN) | 2461293 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay. |
| Relator term | author. |
| 9 (RLIN) | 2461294 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1000 |
| 6 | 83641 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Bangalore | Bangalore | 658.8 MUL | IIMB-83641 | Book |