The Sage handbook of public relations /
Heath, Robert L (ed)
The Sage handbook of public relations / Robert L Heath - 2nd ed - Los Angeles : Sage, 2010 - xvii, 773p. 26 cm
This book is global in scope and unmatched in its coverage of both academic research and professional best practice. It explores: presents major theories in the words of the leading advocates for each theory; covers the full range of theory, research, and practice in the discipline; positions public relations as a positive force to help make society more fully functional; challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
9781412977807
Public relations
Public relations-- Handbooks, manuals, etc
659.2 / HEA
The Sage handbook of public relations / Robert L Heath - 2nd ed - Los Angeles : Sage, 2010 - xvii, 773p. 26 cm
This book is global in scope and unmatched in its coverage of both academic research and professional best practice. It explores: presents major theories in the words of the leading advocates for each theory; covers the full range of theory, research, and practice in the discipline; positions public relations as a positive force to help make society more fully functional; challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
9781412977807
Public relations
Public relations-- Handbooks, manuals, etc
659.2 / HEA