The Sage handbook of public relations / Robert L Heath

By:

Heath, Robert L (ed)

Material type: Text

TextPublication details: Los Angeles : Sage, 2010Edition: 2nd edDescription: xvii, 773p. 26 cmISBN:

9781412977807

Subject(s):

DDC classification:

659.2 HEA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.2 HEA (Browse shelf(Opens below))	Available		IIMC-130712

Total holds: 0

This book is global in scope and unmatched in its coverage of both academic research and professional best practice. It explores: presents major theories in the words of the leading advocates for each theory; covers the full range of theory, research, and practice in the discipline; positions public relations as a positive force to help make society more fully functional; challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

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