Planning for power advertising :
Halve, Anand Bhaskar
Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve - New Delhi : Response Books, 2005 - 260p. 24cm
This book offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. The book is a simulation exercise from which they learn how to apply the principles.
9780761933540
Advertising
Advertising-- India.
659.1 / HAL
Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve - New Delhi : Response Books, 2005 - 260p. 24cm
This book offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. The book is a simulation exercise from which they learn how to apply the principles.
9780761933540
Advertising
Advertising-- India.
659.1 / HAL