Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve

By:

Halve, Anand Bhaskar

Material type: Text

TextPublication details: New Delhi : Response Books, 2005Description: 260p. 24cmISBN:

9780761933540

Subject(s):

Advertising
Advertising -- India

DDC classification:

659.1 HAL

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.1 HAL (Browse shelf(Opens below))	Available		IIMC-131973

Total holds: 0

This book offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. The book is a simulation exercise from which they learn how to apply the principles.

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