Web analytics :
Kaushik, Avinash
Web analytics : an hour a day / Avinash Kaushik - New Delhi : Wiley, 2007 - 1 CD-ROM
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond click stream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Internet marketing
Internet users--Data processing--Statistics
Web site development.
Web usage mining
025.04 / KAU
Web analytics : an hour a day / Avinash Kaushik - New Delhi : Wiley, 2007 - 1 CD-ROM
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond click stream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Internet marketing
Internet users--Data processing--Statistics
Web site development.
Web usage mining
025.04 / KAU