Innovation management :

Maital, Shlomo

Innovation management : strategies, concepts and tools for growth and profit / Shlomo Maital and D. V. R. Seshadri - New Delhi : Response Books, 2007 - 1 CD-ROM

The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive. With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.




Organizational change--Case studies
Strategic planning--Case studies
Technological innovations--Management--Case studies

658.4063 / MAI

Powered by Koha