Innovation management : strategies, concepts and tools for growth and profit / Shlomo Maital and D. V. R. Seshadri

By: Contributor(s): Material type: Computer fileComputer filePublication details: New Delhi : Response Books, 2007Description: 1 CD-ROMSubject(s): DDC classification:
  • 658.4063 MAI 22
Summary: The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive. With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.4063 MAI (Browse shelf(Opens below)) Available IIMC-C122796
Book Book Calcutta 658.4063 MAI (Browse shelf(Opens below)) Available IIMC-C122797
Book Book Calcutta 658.4063 MAI (Browse shelf(Opens below)) Available IIMC-C122798
Total holds: 0

The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive. With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.

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