Innovation management : strategies, concepts and tools for growth and profit / Shlomo Maital and D. V. R. Seshadri
Material type: Computer filePublication details: New Delhi : Response Books, 2007Description: 1 CD-ROMSubject(s): DDC classification:- 658.4063 MAI 22
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Calcutta | 658.4063 MAI (Browse shelf(Opens below)) | Available | IIMC-C122796 | |||
Book | Calcutta | 658.4063 MAI (Browse shelf(Opens below)) | Available | IIMC-C122797 | |||
Book | Calcutta | 658.4063 MAI (Browse shelf(Opens below)) | Available | IIMC-C122798 |
The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive. With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.
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