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Advertising, promotion and other aspects of integrated marketing communications

Andrews, J Craig

Advertising, promotion and other aspects of integrated marketing communications - 10th ed. - Delhi: Cengage, 2018. - xix,635p.: ill.;pbk. 25 cm.

Includes bibliographical references and index.

ISBN: 9789355734587

Subjects--Topical Terms:
Sales promotion
Advertising

Dewey Class. No.: 659.1 AND

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